Conquer Fitness Branding

Conquer Fitness is based in Dubai. The owner Mihaela wanted a logo that represents the health and well being achieved from fitness. The business has three core products; Personal Training, Pre+Post Natal and Nutrition which are incorporated into the design. The logo design features a silhouette of a fit woman who has a subtle transparent baby bump which represents pre and postnatal. The multi-functional aspects of the business are represented by colour. The pale pink represents training, the light pink prenatal, the green nutrition and the dark pink postnatal. The colours are pale, calm, feminine and on-trend with the 2019 Pantone of the year which is coral.