Huntsmith Import and Export

Huntsmith is an import and export company with offices in the USA and China. Huntsmith on the Eastern hemisphere while Dao Trade being on the Western. The Huntsmith group asked me to create a corporate identity that consistently represented both sides of the business. An interchangeable globe icon with reversible arrows became the foundations of the winning logo design, while the use of colour creates a visual distinction between the two sides of the business. This concept was developed throughout their branding and online presence.