Map Lovers
Branding
The Artist Natascha Petersmann asked me to create a brand identity for her business Map Lovers. Map Lovers "Customises people's memories, journeys or dreams as Map Art" in a unique and beautiful way while retaining all the correct geographical information. The concept for the logo was based on an aerial street view map while the dots represent an explorer wandering around these streets marking their location as they travel. The mix of solid and stroke represents different terrains along the journey. The logo works as a solid in both positive and negative, this was an important requirement in the brief as the logo needed to be legible and overlaid on glass.
